4 Insights on Better Engaging Your Audience in 2022

Juliana Pearce on February 21, 2022

Every association should consistently ask, “Are we staying relevant to our members?” – and especially now as we look to 2021, a new year with much uncertainty.

The good news is, the process to answer that question doesn’t need to be complex; it can be found in three ingredients that, when integrated into your strategy, will keep your association the top choice for your members’ professional development and networking needs.

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Do’s and Don’ts of Virtual Sponsorship

Juliana Pearce on July 23, 2020

While face-to-face events are on hold, sponsor relationships are not; they still need to be maintained, and can actually thrive in a virtual event space. It takes intentionality and a refined approach from your team; here are some do’s and don’ts to follow as you continue to provide value to your sponsors and partners.